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Built for the businesses that keep the region moving


Builders
Earthmoving & Excavation
Mechanics
Quarries & Concrete
Agricultural Services
Engineering & Fabrication
Commercial Trades
Manufacturers
Professional Consultancies
Civil Construction
Builders
Earthmoving & Excavation
Mechanics
Quarries & Concrete
Agricultural Services
Engineering & Fabrication
Commercial Trades
Manufacturers
Professional Consultancies
Civil Construction
Builders
Earthmoving & Excavation
Mechanics
Quarries & Concrete
Agricultural Services
Engineering & Fabrication
Commercial Trades
Manufacturers
Professional Consultancies
Civil Construction

The essentials, done properly

Fast
by design

Mobile-
first

Professionally
designed

Found on
Google

Low
maintenance

Your website, dealt with end to end

Domain, DNS, hosting, Search Console and ongoing support - handled by a local, not a call centre.

Recent work & concept redesigns

Brellark

Real Work Software/Technology

An ongoing production build for a weather and environmental data platform for Australian agriculture and industries.

Elite Torque Mechanical

Concept redesign Automotive

A concept redesign for a regional mechanical workshop - restructured services, mobile-first layout and a much faster load.

Wilko's Building

Concept redesign Building

A redesign for a prominent regional building company, focusing on superior mobile performance and customer acquisition turnover.

Orchard Services

Concept redesign Agriculture

A beautiful and performant remake of an old outdated website, highlighting the exceptional services of this respected horticultural consultant company.

Wall's Sand & Gravel

Concept redesign Earthmoving

A minimalistic but on-brand reimagining of a family-run quarry business, honing in on their unique variety of products.

Impressed?

This showcase features Real Work and Concept Redesigns.


Real Work are sites that were requested by real companies because they recognised just how much my services could benefit their business.


Concept Redesigns are self-initiated remakes of real business pages, built to show what a fast, modern version of a regional business site could look like.

Straightforward pricing, no surprises

Every build includes domain, DNS, deployment, image optimisation and Search Console setup - the prices below are the prices you pay. Amounts are in Australian dollars; invoices will state any applicable GST.

Essential

For established businesses that need a fast, professional website live without fuss.

$1,950 one-off

Start with Essential
What's included
  • Up to 5 pages

  • Tailored, mobile-first design

  • Enquiry form & click-to-contact

  • Titles, meta descriptions & Open Graph

  • Sitemap, robots & schema markup

  • Search Console + performance testing

  • Image optimisation & favicon

  • Domain, DNS & launch handled

  • 2 revision rounds + 30-day post-launch fixes

Signature

For businesses that want a more distinctive online presence.

$2,750 one-off

Start with Signature
What's included
  • Everything in Essential

  • Up to 7 pages

  • More bespoke visual direction

  • Advanced interactions & animation

  • Stronger content restructuring

  • Enhanced galleries & review presentation

  • More custom components & copy refinement

  • Analytics setup if requested

  • 3 revision rounds

Website Care - $69 / month, or $199 / quarter

Hosting & deployment management, uptime monitoring, priority support, and one small content update each month - so your site stays fast, current and looked after. Month to month, cancel anytime. Larger changes are quoted separately.

Add-ons & extras

Common extras, priced up front

Pages & content

  • Additional standard page A$175
  • Complex / unique page from A$250
  • Location / service page A$200–300
  • Significant copywriting from A$250

Branding & identity

  • Logo cleanup / vectorisation from A$150
  • Simple new logo / identity from A$350

Setup & technical

  • Google Business Profile around A$195
  • Complex form / workflow Quoted
  • Website / domain migration Quoted
  • Unusual integrations Quoted

Hourly work is billed in 30-minute increments. Anything unusual is quoted before it starts.

Why lightweight wins

This page vs a typical template site

this page typical site
Page weight
≈ 0.85 MB
5+ MB
Requests
16
80+
Loads on 4G
≈ 1.5 s
8+ s

Measured on this very page — open your browser’s network tab and check it yourself.

Speed earns enquiries

Slow sites lose people before they see a thing. Lean pages keep them - and load fast on regional connections.

Less to break

No plugins, databases or page-builder cruft. Fewer moving parts to go wrong - and a far smaller target for attackers.

Cheaper to run

Static hosting costs cents, not hundreds a year. No subscriptions quietly stacking up.

Easy to keep current

Updates are quick edits, not mini-projects. Your site stays fresh without the upkeep bill.

From first chat to launch day

  1. Chat

    Free

    A free, no-pressure conversation about your business, your customers and what your site needs to do.

  2. Plan & quote

    Fixed price

    You get a clear scope, timeline and a fixed price - before anything starts.

  3. Design & build

    Review rounds included

    I design around your content and build it lean and fast, with review rounds built in.

  4. Launch

    Handled for you

    Domain, DNS, hosting and Search Console - set up, tested and handled for you.

  5. Care

    Ongoing

    Optional Website Care keeps your site monitored, updated and supported ongoing.

The person behind caleb.rocks

Caleb Whittaker, web developer on the Granite Belt

That's me! Caleb. I'm a web developer based on the Granite Belt in Southern Queensland.

I started this because, (1) I need money, and (2) I ACTUALLY ENJOY IT!

They're really the only things that really matter, right?

All anyone really craves in life is to have the freedom to chase what our hearts truly desire.

I'm hoping that maybe I can play a small part in helping you achieve that, and find it myself along the way.

Fun facts about Meee!

I have always loved science, in particular weather.

I've been coding since I was 13 years old, and haven't stopped since.

I'm also behind Brellark - a weather intelligence platform.

Questions, answered

Most Essential (5-page) builds take two to four weeks from go-ahead, depending mostly on how quickly photos and content come in. I'll give you a realistic timeline with your quote.

Less than you'd think: your logo if you have one, photos of your work, a rough idea of your services and service areas, and any existing content. I'll guide you through the rest.

Your domain renews yearly (roughly A$20-30), and static hosting is very cheap - often covered entirely by free tiers. Website Care at A$69/month (or A$199/quarter) covers hosting, monitoring, priority support and one small content update each month. Without a plan, ad-hoc work is A$95/hour in 30-minute increments.

You absolutely can, and for some people that's fine. But "no-code" page builders tend to load heavy, the subscriptions stack up, and you carry the DIY burden forever. I hand-build leaner, faster sites - and you get a local human to deal with when you want something changed.

I'll restructure and polish what you give me, and write the connective tissue around it. If you need full copywriting from scratch, we can talk about it as part of a Signature build.

Usually, yes - though a clean rebuild is often faster and cheaper than patching an old, heavy site. I'll take a look and tell you honestly which makes more sense.

I'm based on the Granite Belt and love working with businesses in the region - but I work with regional Australian businesses anywhere. Most of the process runs smoothly by email, with calls where they help.

Let's get your business looking sharp online

Tell me about your business and I'll show you what your website could be doing for you. Free, no-pressure chat.

Start the conversation